By Donna Spencer

If you're an internet site fashion designer, intranet supervisor or somebody with out a lot info structure adventure, this ebook solutions all these questions you have been afraid to ask.

Drawing on her a long time adventure of practicing and educating info structure, Donna Spencer courses you thru a few basic steps to raised IA and leaves you feeling empowered and ready to run your individual IA initiatives. no matter if it's establishing content material, supplying transparent descriptions or methods for individuals to get to them, this e-book is armed with sensible recommendation and examples.

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Extra resources for A Practical Guide to Information Architecture (Five Simple Steps)

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This is the key question, and can be one of the hardest to articulate. After all, it’s such an abstract question. But it does need to be answered, or you’ll get to the ‘end’ of the project and find out that you’ve done a lot of work for no outcome. Sometimes the answers are fairly obvious. But it is still worthwhile to check that everyone is on the same page and wants to achieve the same thing. Goals usually fall into three different types – making more money, reducing costs or helping people make better decisions.

All the relevant stakeholders were present including the CEO, Product Manager, and Marketing Communications Manager. We discussed the following: • What is the underlying structure of our website and competitor websites? • Which websites have information below the fold? • What elements are common to all websites? • What is the accessibility of the website? • What is your first impression of the website? In a five seconds viewing what do you first see and can you work out what the company does? From this research the objectives were defined and documented in the Website Re-creation Brief.

This will allow readers to be instantly familiar with the website as the structure is similar to other websites. • Use design elements common to competitors’ websites. This will allow readers to be instantly familiar with the design elements as they have used them on other websites. 51 A Practical Guide to Information Architecture Part 2 Understanding People 52 Learning about your users Analysing user research Communicating about users How people look for info How people think about categories 53 6 A Practical Guide to Information Architecture ~ Learning about your users Learning about your users Have you ever been asked to help a colleague with something on their computer and been surprised about how they’ve set it up or what they’re trying to do?

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A Practical Guide to Information Architecture (Five Simple Steps) by Donna Spencer


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